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FrameWorks UK

Equity

How we talk about equity can shift and change how people think about it. It can reveal the root causes of racial and social disparities. It can elevate equity-focused policy.

We can’t get to the society we want without talking about racial, social, and economic equity. But if communications aren’t framed carefully, they can backfire, and opportunities to build support for change can be missed.

FrameWorks’ research on issues ranging from justice reform, residential segregation, and health disparities highlights the need to explain how social issues work, lead with shared values, and spotlight solutions.

Explore these resources to find out what to emphasize, and what to avoid when talking about equity.

Featured Work

Young girl with hand raised in front of collage of education images
Report

Advancing Anti-Racist Education

How School Leaders Can Navigate the Moral Panic about “Critical Race Theory”
Report

Navigating Cultural Mindsets of Race and Place in the United States

The places where we live shape our lives. Structural racism has shaped and continues to shape where and how Americans live.
Framing Resource

Talking about Health Equity

Here are three sample definitions that use the phrases “fair and full” or “fair and just,” which can complement or replace the word equity.

Showing 13 – 24 of 53

Report

Advocating for Transition Age Foster Youth: Framing for the Journey to Success Campaign

Strategic brief on Framing for the Journey to Success Campaign
Frame Testing Recommendations

Framing Guidance: How to Communicate about Transgender Youth

Six strategies for communicating effectively about transgender youth.
Report

Framing Racial Equity in Adolescence: Messaging Strategies for Social Change

This playbook is part of a broader effort to change how we think and talk about adolescence and adolescent development in America.
Report

Framing Racial Equity in Adolescence: Messaging Recommendations for Advocates and Communicators

The purpose of this document is to equip advocates and communicators working in the youth space with more effective shared messaging that can build understanding, change attitudes, and raise...
Report

Communicating About the Social Implications of AI: A FrameWorks Strategic Brief

Artificial intelligence (AI): good or evil?

Report

Communicating about the Social Implications of AI: Research Methods and Sample Composition

Research supplement for 'Communicating About the Social Implications of AI: A FrameWorks Strategic Brief.'
Report

Communicating About Young People at Risk of Educational Exclusion in England: A FrameWorks Strategic Brief

We need a new conversation that centres on the needs of young people at risk of exclusion. Changing the public conversation is crucial to create an environment in which politicians and educational...
Report

Talking About Poverty: Narratives, Counter-Narratives, and Telling Effective Stories

This report synthesizes the complex body of research around existing poverty narratives and counter-narratives, with practical advice about how to use narratives to create better stories—and,...
Report

Protected: Menthol Messaging: Findings from an influencer audit

This report is is designed for the benefit of organizations and professionals in the health equity and tobacco control movements. It is not intended for public distribution. We ask that you...
Toolkit

Reframing Transition Age Foster Youth

Introduction The resources in this toolkit are designed to collectively build the understanding and support we need to change the narrative around transition age foster youth. Building public...
Report

Communicating about Intergenerational Urban Poverty and Race in America: Challenges, Opportunities, and Emerging Recommendations

Emerging and longstanding solutions focused on what each neighborhood needs, crafted in collaboration with the communities that would benefit from those solutions, bring hope and new possibilities...
Toolkit

Changing the Narrative on Public Education

Welcome to Changing the Narrative on Public Education, a communications toolkit designed to help advocates talk more effectively about the current needs and future possibilities of public education.